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Category Archive: Media 211

Q: How is branded content acceptable and why are credible news organizations doing this?

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The answer lies in the failing business model of most newspapers and many media companies. More than one in five local newspapers has closed since 2004, according to a University of North Carolina study. This is largely because of a shift to digital formats.

Posted on September 3, 2019September 4, 2019 Media 211Q & A

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